The Nestlé Rebranding

The Nestlé rebranding project, completed as part of my studies, aimed to address the brand’s challenge with child labor by emphasizing its dedication to building a better future for all.

I created a fresh, bold, modern, and vibrant visual identity, removing the bird from the logo, often linked to childhood, to mark a fresh start. Orange was chosen as the primary color for its warmth, vibrancy, and modern energy. The rebrand extends beyond the logo, covering the entire brand identity system, including a comprehensive brand bookand various collateral elements.